About Us

Follow your passion, and success will follow you

THE ART

Caballero’s art combines the colour and texture of impressionism with the simplicity and childlike curiosity of naive art. Bright, bold colours and fluid brushwork create an ethereal atmosphere and an almost surreal feel. Caballero's paintings often have a whimsical, almost dreamlike quality.

Together with Caballero's celebration of culture, historic places and cities and his surreal sense of humour, his paintings convey emotion and tell a story that is brimming with joy and the beauty of the natural world.


OUR APPROACH

To make affordable happy art accessible, to celebrate history culture and nature and to do this as sustainably and environmentally minded as we can with intent to make this a driving characteristic as we grow as a company

THE ARTIST

Caballero has always loved to paint people and nature in bright happy colours, capturing the landscape of his childhood in Southern Spain. Paintings that evoke and encapsulate the coastline and mountain ranges of Andalucia, the majestic Rock of Gibraltar and the mesmerizing vistas of Africa that he has seen from his window.

Cabellero spent years studying and working in the U.S, where his love for nature inspired him to spend his free time painting and exploring the woods and mountains of South and North Carolina.

He returned to Europe several decades later, having found his artistic voice and distinctive style and most importantly to him, the profound reward of creating art that brings a touch of happiness into the world.



OUR PHILOSOPHY

Our company philosophy is rooted in a profound love for nature and a commitment to preserving and celebrating its beauty for future generations. We specialize in vibrant, nature-inspired art that captures the essence of the environment, the countryside, and the sports that allow us to connect with the great outdoors.

We dream of creating products that not only reflect our natural surroundings but also inspire awareness and appreciation for the world around us. Dedicated to sustainability, we ensure our t-shirt production processes are eco-friendly and work closely with charities to support environmental conservation efforts. Through our art and actions, we strive to foster a deep respect for nature and promote a sustainable future.

Jorge is a truly impassioned individual. With a keen fondness for Mother Nature, a precise eye for beauty, and a striking ability to recreate local landscapes with wistfulness and his own flair, the La Linea raised artist has successfully injected his own painting style into the local art scene…

Nicole Macedo, Gibraltar Magazine

El estudio de Jorge Caballero es algo así como una ventana a un Campo de Gibraltar de ensueño. Un lugar colorido, con sugerentes formas, despojado de lo que molesta a la vista y reforzado con aquello de lo que su gente debe sentirse orgulloso. Esa es la idea de buena parte del arte de este pintor linense¨

Francis Mena, La Calle Real

OUR CHOSEN CHARITY: RIFCOM

At Arte Caballero, we are proud to support RifCom (The Rif Community Foundation), a non-profit organization dedicated to improving the lives of communities in the Rif Mountains of northern Morocco. Since 2009, RifCom has focused on providing education, healthcare, and sports resources to help impoverished communities thrive.

This volunteer-led charity ensures that 100% of donations go directly to their projects, offering critical support where it’s needed most, with no administrative costs other than essential bank charges.


HOW YOU CAN MAKE A DIFFERENCE

When you shop with Arte Caballero, you’re contributing to a cause that creates lasting change. At checkout, you’ll have the option to make an additional donation to RifCom, helping fund initiatives that empower individuals and families in this underserved region.

Together, through art and generosity, we can help transform lives in the Rif Mountains. Learn more about RifCom at www.rifcom.org or follow their journey on social media at @therifcommunityfoundation

ENVIRONMENTAL RESPONSIBILITY

At Arte Caballero, we are committed to creating art that not only captivates but also respects our planet. Our canvas artworks are produced exclusively upon order, ensuring that each piece is crafted specifically for you. This approach minimizes waste and reduces our environmental footprint by eliminating overproduction.

Our production partners employ eco-friendly practices, including recycling materials, reforesting efforts, and optimizing industrial processes to lower carbon emissions. These initiatives reflect our dedication to sustainability and responsible artistry.


UNCOMPROMISING QUALITY

Quality is paramount in our creations. We use premium-grade canvases and high-quality inks to ensure vibrant colors and lasting durability. Each artwork undergoes meticulous quality checks to meet our high standards, delivering a masterpiece that enhances your space.

By choosing Arte Caballero, you support a brand that values both exceptional art and environmental stewardship, bringing beauty into your home responsibly. merchOne is committed to sustainability, using eco-friendly practices and materials whenever possible. Our production facilities are partially powered by solar energy, and we prioritize using recycled materials in our packaging.

97% of our wood comes from our own FSC-certified forest in Latvia, and for each tree used we plant three new ones.